Heather Mann

Publicist

Universal Studios Hollywood

December 2017 – Present| Hollywood, CA

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• Plans and implements publicity campaigns for Universal Studios Hollywood and Universal CityWalk attraction launches, media opportunities and special events, including "The Wizarding World of Harry Potter" and Halloween Horror Nights.

• Proactively pitches creative story angles and strategizes/executes editorial opportunities to maximize coverage in print, broadcast, international, and digital outlets/social channels. 

• Liaises with publicists, studio talent relations, celebrities and social media influencers for participation in high-profile red carpet/celebrity-driven events and publicized theme park visits.

• Ideates editorial and social media content and partners with internal digital team, media outlets and external social channels/influencers to create and execute engaging videos and articles. 

• Manages the collection and distribution of media assets and composes press material including release, media alerts, calendar listings, etc. and manages press junkets, behind-the-scenes tours, and photo/video shoots. 

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Public Relations Coordinator

Universal Studios Hollywood

November 2015 – November 2017| Hollywood, CA

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Working in the Marketing & Sales Department at Universal Studios Hollywood, I executed PR strategies and events for the park and CityWalk, managing relationships with media outlets, talent, and social influencers.

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• Executed PR campaigns and events, including the openings of “The Wizarding World of Harry Potter,” “The Walking Dead” attraction, Halloween Horror Nights, as well as various concerts and restaurant openings for Universal CityWalk.

• Collaborated with the social media and brand marketing teams to develop strategies and create content, including videos and photos, for Universal Studios Hollywood and Universal CityWalk's social media platforms.

• Responsibilities included overseeing broadcast & digital shoots on property, managing relationships with media outlets, creating itineraries/travel arrangements for talent, and executing public relations strategies and tactics.

• Arranged press junkets, talent interviews, behind-the-scenes tours, as well as supported the execution of press events by acting as an event lead, handling talent relations, composing press material, and tracking coverage.

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Corporate Partnership &

Marketing Coordinator

TCL Chinese Theatres

January 2015 – November 2015| Hollywood, CA

 

I reported directly to the President and C.O.O. and was responsible for developing, managing and maintaining a positive working relationship with new and existing corporate sponsors and consistently delivered quality and superior service in every area of the partnership; creating a strong connection between the client and the TCL Chinese Theatres.

Duties include:

• Oversaw the execution and fulfillment of all partner contractual elements to include print, media and marketing requirements, and special event coordination.

• Developed and executed marketing initiatives and oversaw marketing staff.

• Served as TCL Chinese Theatre liaison at community related events including Hollywood Chamber meetings.

• Handled event planning and execution for hand and footprint ceremonies, client events, special screenings and private events including managing budgets, scheduling advertising, coordination of security and production staff, talent appearances and invites

• Lead in the planning and execution of programs and initiatives that contributed to partnership growth and retention.

• Developed strategic sales proposals to support new revenue opportunities.

• Managed digital signage for all sponsors and clients.

• Served as project manager for all digital construction projects.

 

Junior Publicist & Social Media Marketing Manager

Digney Mario & Company Public Relations

October 2013 – December 2014 (1 year, 2 months)| Hollywood, CA

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I reported directly to the President and worked with a variety of top-tier clients including Warner Bros. Studio Tours, the TCL Chinese Theatre, the Children’s Diabetes Foundation, Ripley’s Believe It or Not, Bob Newhart, and more. I created and managed the firm’s social media accounts, creating custom content to promote the company and its clients. I also worked directly with the clients to develop social media strategies, book interviews, secure coverage and represented them at various events. 

Duties included:

• Managed the social media marketing strategy; focusing on LinkedIn, Twitter, Facebook, and Google+.

• Wrote press releases and created/maintained media list, fostering relationships with various publication editors, etc.

• Executed all social media activities including tweeting, sharing, engaging, liking, and increasing reach an impressions.

• Utilized multiple platforms to created comprehensive social media campaigns. 

• Acted as a media relations lead and managed staff at events. 

• Contacted media for upcoming events and pitched stories and managed media at events. 

• Compiled contact lists, impression reports, and RSVP lists.

• Researched DMAs (designated market areas) and media outlets, and other administrative duties.

 

Public Relations Intern

Digney Mario & Company Public Relations

July 2013 – September 2013 (2 months) | Hollywood, CA

 

Duties included:

• Contacting media for upcoming events and pitching stories.

• Managed media and check-in table at events.

• Compiled contact lists, impression reports, and RSVP lists.

• Managed all social media marketing.

• Researched DMAs (designated market areas) and media outlets, and other administrative duties

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Event Planning Team Member

Disneyland Resort - Main Street: Circle of Excellence

January 2013 – July 2013 (7 months) | Anaheim, California

 

Duties included working with the managerial team for the Main Street Food and Beverage Department to plan events, promote cast member appreciation, and create presentations on park history.